Check out the Podcast Episode #2 for the Audio Version!
Today, I am talking about how to sell without being creepy, spammy, and weird! How to get more customers coming to you, how to start building a following on social media, and how to position yourself as an expert in your industry. We are going to talk about THE most effective way to get more network marketing customers.
If you are a network marketer, you already have a flag on your head as being spammy! Selling can be hard, especially if you have never done it before and aren’t quite sure what to do. We all get really excited the day we join our MLM company we love our products and we want to grow our business FAST. Don’t let the excitement take over and cause you to scare people away. Don’t be weird… be helpful!
This is the #1 thing that is asked by network marketers all the time, how do I find more customers??? We all want to grow our businesses outside of our family and friends but we have to be really careful that we don’t spam everyone and push them away.
Network Marketing can be tough and when you aren’t getting orders it’s discouraging. You do a lot of work creating posts and making them perfect and then….crickets.
Be a solution, not a salesman.
The most effective way to get more network marketing customers – Who are we selling to?
Before we get into this let’s talk about who we are giving our solution or sales to…… In order to sell to someone, we have to know who we are selling to. If you have been around for a while you will hear this as your ideal customer, or your avatar. When you create your content you want to be thinking of this person like you are talking right to them. What do they need help with, what issues do they have, what do they struggle with.
On the other hand, you can say what do they like, what do they enjoy doing. What makes them happy. THEN you create your content bringing them a detailed solution catered directly to them.
Remember we want our audience to say “ wow how did she know that I do that, or need that?” right?!
The most effective way to get more network marketing customers. – Solve problems, create solutions.
Ok, so once you know WHO you are talking to, whatever kind of content you are Putting out.. A live video blog post or a regular post on facebook……does it solve that person’s problem??…. or is it just trying to get a sale? Is it about the customer….. or is it about you and what you have to sell them?
So…. you want to be talking about an issue that your ideal customer has and giving them away to fix it…..
not just telling your customers about a bundle pack and what’s inside of it or what it includes? And see what a difference it makes.
When your content is a solution, the content that you put out helps your customer …..giving your customer value…. or solving their problems.
Alright so let me give you an example to help paint the picture:
Let’s just take Facebook posting for instance…. (you can do this in all your other content ways whether it’s a blog post or a live video)
If you’re posting a solution post, you’re going to figure out who we are talking to and what issue they may have.
The most effective way to get more network marketing customers. – Stop the scroller!
So let’s say your ideal client that is a woman that lives in the Northeast and gets really cold Winters…. maybe she gets really dry skin in the winter time that is painful for her.
So for her, you would want to make your content around “the different ways to help dry skin in the winter”.
You want to start with a catchy title that says just that. “Do you suffer from dry cracked skin in the winter?”
Because that is going to stop the scroll for whoever has that problem right? IF that was you would you stop and read or watch that video? I would!!! I would be taking notes!
The most effective way to get more network marketing customers. – Give them the solution for FREE!
Ok, then you want to provide you tips, so one way could be drinking more water, 2 would be protecting your skin in the cold when you go outside, and then 3 (or your last tip) is when you tie in your product type …. so you’d say “using a really good moisturizer” NOT your moisturizer just A moisturizer.
So you are giving them the 3 tips. But not mentioning your product yet. That alone is serving them, helping them without any type of reward to you. Right?you’re teaching them something….. AND you’re giving them ways that they can fix their problem without buying your product.
Now after the last tip you can then say If you are interested, or if you need a cream I have this hand cream available. That is when you Give your social proof and how it helped others, and all the quick selling points.
That way if they want that extra help they know exactly where to get the best product for dry skin.
Do see how that kind of post is a lot different then posting “if you have dry skin in the winter you need to buy this lotion from me it’s only 29 99 and it’s the best ask my friends”
RIGHT? that kind of post is just a sales post that’s just all about you and money but the other kind of post or content is about the customer and how they can help themselves annnnd you also have a tool to offer them if they want.
THen one more thing you always want to do at the end of any of your content is to leave a call to action so at the end when you’re telling them about your lotion that you have you can tell them if they are interested to shoot you a dm,
OR better yet to make it even easier for them, you can say comment below if you have any questions or are interested in more info. That opens up a channel for you to personally talk to them.
I hope this has helped you if you have any questions feel free to reach out via email! Or check out this FREE TRAINING I created for you!!
Other posts you might want to check out:
- Why new entrepreneurs need to use IGTV
- How to Automate your business
- How to grow your social media following
- How to get your Network Marketing business noticed quickly
- The do’s and don’ts of Network Marketing
- How to use IGTV for your business
AND ALSO…. if you want to dive deeper into this and lots of other parts of your business, we are doing it ALL over in The Mama Means Business Academy! Join us, in the monthly membership where we grow and build our businesses together, the RIGHT WAY! I hope to see you there!
If you are not yet using EMAIL to market your business you 150% NEED TO! Here is a simple mini-course created to walk you through the entire process with a BONUS video that helps you create your official Newsletter.
You can get that here: Email Marketing for Network Marketing
I hope to see you there, they are both pretty amazing and super helpful!
One last thing….. Let’s be friends!