These are my very best top tips to increase engagement on LIVE videos.
I have put together this list to help you know how to create great LIVE videos and increase engagement.
First things first! If you are new here WELCOME! I am so happy you stopped by sister friend!
It is my absolute passion to help YOU grow your business, and save you time searching for ideas, tips, and advice so that you can have more time doing the things you love while your business grows. I want you to know that I have a bunch of other posts that will help you with this so feel free to look around or use the search bar to the right.
I also have an incredible class all about using LIVE video for your business. I teach you everything you need to know and also provide a place where you can practice it with me coaching you through it. This class will take you from a zero to a hero quick! You can sign up for that here. LIVE VIDEO MASTER CLASS. AND A FREE WORKBOOK to help you use that one video at least 5 different ways to expand your reach with less amount of work.
Let’s face it, when it comes to direct sales and network marketing LIVE video is very powerful and it’s not going anywhere so let’s master it! I want to give you a few great tips to increase engagement on LIVE videos. We need to make sure that you are using it to the best of your ability for your business. I want you to create great LIVE videos that stand out and increase engagement to bring you more customers and confidence. This will not happen overnight, but I promise after a few live videos it will get better each time!
Do you ever go live and only one person is on watching you….. and its your mom?! Or do you HAVE a few viewers but when you ask questions nobody responds? IT’S THE WORST! It’s really embarrassing and defeating, I get it.
How will these tips to increase engagement on LIVE videos help you?
When people comment on your LIVE video or share your video it boosts it up in the algorithm. We all know that everyone is ALL about the algorithms these days, so that is a good thing. I want to help you get that interaction going and boost your LIVES to get more views. More views mean more relationships, which means more possible customers.
Before you go LIVE make sure that you announce it to your network ahead of time when you will be on.
Post a message on that page saying the time and if you want even say what you are going to be talking about/doing. This will increase your engagement on your live video because people will either be ready to watch and looking for your LIVE, or they will remember to go back and watch the replay!
When you hit that LIVE button its go time. The first few minutes are so important.
I believe that when you start a LIVE video you have only a couple of minutes to grab your viewer’s attention before they skip over you. Let them know right away what you are going to be talking about. Give them “teasers” to get them to stick around for the end conclusion. Also in the very beginning, you want to say hello, and introduce yourself. Yes, that may seem weird to some but chances are there are going to be a few people watching that have no idea who you are or what you do.
DO NOT spend the first 3 minutes in silence waiting for people to join you awkwardly staring at the camera or talking to (yelling at) your kids. You can wait for your viewer number to go up to get into the bulk of your message but talk about something valuable while you wait.
Have a plan!
Make some bullet point notes to look at while you are on so you don’t forget anything or if you get off track you can bring the conversation back into your list. Just have a plan!
Visually make sure your video will be appealing to look at.
To create a great LIVE video, make sure that it looks nice. Make sure your background is clean, you are in enough light (if you need an amazing lighted mirror that HOLDS your phone look HERE), and the oldest rule in the book when public speaking do not chew gum! Yes, that goes for LIVE video too.
Next, you can shout out your viewers!
A lot of people like that and it makes them feel more a part of the video like you are talking with them. They are more likely to comment hello back. Remember, the goal is to get your viewers to engage and interact with you. So talk to them if you want engagement on your live video, you have to engage as well. The more engagement the higher the rating in the algorithm.
Another way to get your viewers to engage in LIVE video is by asking questions.
“Where is everyone from?” “If you like what I am saying or doing comment in the box and let me know.” “if this resonates with you say yes in the comments”. “If you use this_____ let me know where you got yours or what color you have”. The list goes on.
Say “Hello” again!
About halfway through your video, take a break from your content. This is important, in the beginning, you want to only take about 30 seconds to say hello and shout people out. Get to your topic, but then halfway through after asking a question when you are waiting for people to answer you go back and say hello.
Treat your video like a conversation.
If someone asks a question, respond to them. Get them commenting and talking with you. Make sure however that when you are getting engagement the conversation stays on topic. If your BFF Suzy hops on and you guys start talking about stuff nobody knows what you are saying then they are going to keep scrolling. So make sure to ask how they are liking what you have to say or if they agree or what they think, get a conversation going.
Use your email list to announce your LIVE video schedule to your network.
(Network marketers NEED an email list and I will be telling you why in the next few posts so subscribe so you don’t miss it!!)
- Before you go LIVE send an email announcing when you are going live. Invite your viewers to meet you there!
- Then after your LIVE video, you can send another email letting them know how it went. Make sure you GIVE THEM THE LINK to go watch it if they missed it! Replays are views too! When they comment on that video later it will even bring your video back up in the news feed. That is why you will see some people say #replay if you are a replay watcher. It’s just another way to get them to engage.
ANNND… ANNOUNCING FOR THE FIRST TIME:
I have also created a mastery course for LIVE video to help you perfect and even practice your live video before actually going live. It is OPEN, and you can get into the class here.
If you need more help on easily growing your network marketing business so that you have more people to engage with you, check out this blog post that I wrote here.
That’s all that I have, for now, make sure to subscribe to my email list so that you can get all the information advice and tips coming up. The LIVE video Mastery Class is going to be amazing so don’t miss it! As always if you have any questions at all please reach out I would love to chat with you!
XOXO. Jennie Lee