How to use the new Instagram feature, IGTV for your business. What is IGTV and why IGTV is good for your business?
First things first! If you are new here WELCOME! I am so happy you stopped by sister friend!
It is my absolute passion to help YOU grow your business, and save you time searching for ideas, tips, and advice so that you can have more time doing the things you love while your business grows. I want you to know that I have a bunch of other posts that will help you with this so feel free to look around or use the search bar to the right.
I also have an incredible membership site for Network Marketers where I teach you everything I know to help you grow your business. I teach you everything you need to know and also provide a place where you can practice it with me coaching you through it. This class will take you from a zero to a hero quick! You can sign up for that here. LIVE VIDEO MASTER CLASS. AND A FREE WORKBOOK to help you use that one video at least 5 different ways to expand your reach with less amount of work.
Ok now… on with the blog!
I thought it would be best to discuss the new feature for Instagram and how to use IGTV for your business because everyone is buzzing about it!
Instagram is the social media platform of choice right now by business owners today. With over 800 million users and 500M active daily users, I can see why! Today I am going to share a new feature they installed called IGTV. We are going to talk about what it is, why it is good for your business and how to use IGTV for your business. Also, some tips and tricks to use when you start implementing this new feature.
What is IGTV?
IGTV launched at the beginning of July. It is separate from Instagram stories and can be found at the top right corner on your feed page near your DM button.
When you click on that IGTV icon, it will pop up on your whole screen showing vertical full-screen videos. These videos will be longer near 10 minutes different from the 15-second stories clips. You can search for topics and people or just browse people that you already follow. So many business owners are using this new feature and I believe it is definitely worth learning how to use IGTV for your business.
Why should I use IGTV for my business?
Before I get into telling you how to use IGTV for your business, I want to say that IGTV is new and people LOVE new features on social media! If you are the first to start using IGTV for your business, you are going to be ahead in the game! IGTV is great for sharing more edited, formal, and educational videos similar to Youtube. However, on Instagram when you are using IGTV you already have the followers to watch your videos. When using the Youtube platform you need to grow a following by being searched for. You have an audience on Instagram waiting to see your videos, it doesn’t get much better than that!
How to use IGTV for your business.
You can use IGTV for your business in many ways. In the beginning use IGTV to educate your followers on who you are, what it is you do, and what you sell. Then you can post videos with any valuable content you have that would make them want to see more of you. IGTV is great for tutorials, demos, or mini training courses and can be a great place to really nurture your followers by giving them your valuable information. Always use your Instagram Stories and Instagram posts to promote your IGTV and send your followers there to learn more.
Tips on how to use IGTV for your business.
- You want to do is make sure people can find you on IGTV when they are searching for certain videos. Have your niche after your name in your bio.
- Don’t be boring, edit your videos! Make them interesting and use your personality! There are really great free editing apps that you can use just to spice it up a bit. (InShot, iMovie or Clips, search your app store there are a TON)
- Always end each video with a call to action! Tell your viewers what to do when they get off of your video. Tell them where to get more of you! Get them to sign up for a freebie so that you can get them on your email list.
- Repurpose LIVE videos for IGTV content. You can edit your LIVE video and upload that to IGTV! This saves you time, so you don’t have to keep recording the same topic.
- Keep your videos on brand. If you have a certain space that you shoot videos or a style make sure you are looking like that. Don’t know what your BRAND is? Check out this post and download this Branding Guide that I created for you!
What to do next?
If you need help with your video skills, I have a LIVE video Mastery Class that will give you everything that you need to know about creating engaging quality LIVE videos.
I also have this post that will help you get your followers to engage in LIVE video. Then when you repurpose and edit your LIVE video for IGTV you will have an amazing video to share with your Instagram followers.
Speaking of repurposing, I have created this AMAZING workbook for you to help you create all of your LIVE video content, and schedule it out as well as a checklist of steps to take to repurpose that one video more than 5 times on different platforms.
Ok, now you are up to speed and ready to roll sister friend! Go check out IGTV and let me know what you think! I love watching the videos on there and seeing what everyone is doing. Tag me @jennieleehoover in your posts so I can come to check you out and share some love!!
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